Facebook ads for electricians
Get more electrical jobs from Facebook
We create, edit and manage Facebook ads for electrical contractors, turning simple phone-recorded videos into campaigns designed to bring you more leads.
You record the videos. We do everything else.
Good electricians shouldn’t have to rely on word of mouth
Referrals dry up in the quiet months, and there is nothing you can switch on to replace them. So you take whatever comes through the door, at whatever it pays.
| Where it came from | Jobs | Can you make it happen again? |
|---|---|---|
| Someone recommended you | 6 | No |
| A customer came back | 2 | Sometimes |
| A directory you pay for | 2 | Only while you pay |
| Facebook ads you control | 0 | Yes |
The goal isn’t more leads. It’s more of the right jobs.
- EV charger installations
A defined job, a customer who has already decided, and a price you can hold.
- Panel and service upgrades
Bigger tickets than callouts, and the reason somebody needs one is easy to say in a video.
- Electrical renovations
Whole-room and whole-house work, booked in advance rather than squeezed in.
- Generator installations
Seasonal, high value, and not many firms advertise for it properly.
- Commercial work
Customers with repeat work behind them, rather than one-off emergency callouts.
- Or whatever you actually want more of
These are examples, not a menu. We build the ads around the work you want, which does mean you have to know what that is.
The system
From a phone video to new electrical leads
Five steps. You are involved in two of them, and neither one takes you off the tools for a day.
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We write the script
Short scripts built around the electrical services you want more customers for. You tell us the work; we write the words.
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You record
Record a quick video on your phone. No crew, no studio, no fancy equipment. If you would rather not be on camera, we can arrange for someone else to record the script.
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We turn it into ads
You send us the footage. Our editors cut it into several short-form ad variations, testing different hooks and different combinations against each other.
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We run the campaigns
We launch the ads on Facebook, manage the spend, and keep optimizing them on what the numbers actually say rather than on what worked last quarter.
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You track the leads
Every lead lands in your CRM. You can see who came in, who has been contacted, who booked, and what happened next.
The creative
One recording. Multiple ads.
You are not signing up to make content every week. You record once, and we get several different ads out of the same footage by changing the hook and the cut.
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One phone video
Filmed once, on the job.
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Multiple hooks
Different first lines, same footage.
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Multiple ad variations
About six from one recording.
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Facebook campaign
Launched, managed, optimized.
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New leads
Into your CRM.
One filming session, several ads, tested against each other
Follow-up
Getting the lead is only half the job
Enquiries disappear into Facebook, email, texts and missed calls. Every lead the ads generate lands in one place instead, so you can see where each one actually got to. This is the layer between the advertising and how you already run the job. It is not a replacement for the software you run the business on.
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New lead
Straight in from the ad.
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Contacted
Who has been rung, who hasn’t.
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quote booked
A date in the diary.
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quote sent
Price out, waiting on them.
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Job won or lost
And you know which, and why.
Your pipeline, not ours. You can see it whenever you want
Built specifically for electrical contractors
- We work with electricians, and we study them
One trade, so the time goes into learning how your work actually gets sold instead of into learning a new industry every month. That is the difference you hear in the scripts.
- A short list of services, on purpose
We offer less than most agencies, because we would rather do a few things extremely well than a dozen adequately. As we bring specialists on, that list grows. There is real demand for the admin and back-office side, and we are not touching it until we have the people to do it properly.
- Your part is deliberately small
A few short clips on your phone, and you pick it up when it rings. You do not have to be on camera at all: the videos are there because a face people recognise earns trust faster, and the ads run either way. Closing the work is the part that stays yours.
- One service at a time, because that is what converts
An ad works on Facebook when it is about one specific job, so that is how we build them. It is a poor fit for emergency call-outs, where somebody is already searching and SEO does that job better. We point the ads at the work you can plan for and book in.
This works best when you know what kind of work you want more of
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Residential electrical contractors
Where a short video from the person who will actually turn up does the most work.
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Firms that want inbound leads, not referrals
You want enquiries arriving because of something you switched on, not because somebody remembered you.
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Contractors after specific higher-value services
There is a job type you would rather be doing, and not enough of it coming in.
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Companies with the capacity to take the work
If you are already turning jobs away, more leads is not your problem, and we will tell you so.
Before you book
Do I need to record the videos myself?
It works best if you do, because people book the electrician they have seen and heard. But no, it is not compulsory. If you would rather not be on camera, we can arrange for someone else to record the script.
What if I don’t know what to say?
That is the part we do. We write the script and send it over. You read it. Nobody expects you to work out what makes a good ad.
How many ads do you create from one video?
Usually around six from a single recording. We change the hook and the cut and test the variations against each other, so one filming session keeps working for a while.
Do you manage the Facebook ads?
Yes. We launch them, manage the spend and keep optimizing them on what is actually pulling enquiries. You are not left holding an ad account to run.
Where do the leads go?
Into a CRM set up for you. Every enquiry the ads generate lands there, rather than scattering across Facebook messages, email and missed calls.
Can I track my leads?
Yes. You can see each lead and where it has got to: new, contacted, quote booked, quote sent, won or lost.
Can you help me follow up with leads?
The CRM is there so that following up does not depend on memory. Bring it up on the call and we will go through what you want to handle yourself and what you want automated.
Do I need a professional camera?
No. A phone is what we want. Ads that look like a phone video from a real electrician tend to work better than something that looks like an advert.
What types of electrical services can I advertise?
Whichever ones you want more of. EV chargers, panel upgrades, service upgrades, renovations, generators and commercial work are common, but those are examples rather than a list you have to pick from.
Do you guarantee leads or jobs?
No, and be wary of anyone who does. Results depend on your area, your pricing, the work you are advertising and how quickly you ring people back. What we will do is tell you straight on the call whether we think this fits your business.
Want more electrical jobs?
Let’s look at your service area, the work you want more of, and whether Facebook ads make sense for your business.