Straight answers

We create and manage Facebook advertising campaigns for electrical contractors. We write the scripts, you record them on your phone, our editors turn that footage into several ad variations, we run and optimize the campaigns, and the leads land in a CRM you can see.

It works best if you do, because people book the electrician they have seen and heard. But no, it is not compulsory. If you would rather not be on camera, we can arrange for someone else to record the script.

That is the part we do. We write the script and send it over. You read it. Nobody expects you to work out what makes a good ad.

No. A phone is what we want. Ads that look like a phone video from a real electrician tend to work better than something that looks like an advert.

Usually around six from a single recording. We change the hook and the cut and test the variations against each other, so one filming session keeps working for a while.

Whichever ones you want more of. EV chargers, panel upgrades, service upgrades, renovations, generators and commercial work are common, but those are examples rather than a list you have to pick from.

Facebook is what we do, and it is deliberately the only thing we sell. We are not going to bolt on SEO, a new website and a directory listing, because then none of them get the attention they need.

Into a CRM set up for you. Every enquiry the ads generate lands there, rather than scattering across Facebook messages, email and missed calls.

Yes. You can see each lead and where it has got to: new, contacted, quote booked, quote sent, won or lost.

No, and it is not meant to. It sits between the advertising and however you already run jobs, so enquiries get followed up instead of disappearing. Your invoicing, scheduling and certificates stay wherever they are now.

The CRM is there so that following up does not depend on memory. Bring it up on the call and we will go through what you want to handle yourself and what you want automated.

A small outfit that works only with electrical contractors, founded and run by Liam. We deliberately take on a limited number of firms at a time, so you’re not one of a hundred accounts.

Because knowing the trade is most of the job. An agency covering twelve industries knows nothing useful about any of them, and it shows up first in the scripts.

The price is set on the call, against the work you actually want more of. A contractor after a steady run of domestic jobs is not buying the same thing as one chasing commercial contracts, so there is no single figure that would be true on a web page. You get a number on the first call, not after a chain of discovery meetings. Ad spend is separate and it is yours, whatever we charge.

No. Most of the electricians we speak to are on their own or have one guy with them. What matters is whether you have room for more work, not how many vans you run.

No, and be wary of anyone who does. Results depend on your area, your pricing, the work you are advertising and how quickly you ring people back. What we will do is tell you straight on the call whether we think this fits your business.

Yes, and they’re staying free. No trial, no credit card, no upgrade at the end. They’re not bait for something else.

For the rate calculator, yes. You answer the five questions, we email you a link, and following that link opens your rate and all four charts on the page. It is there to check the address is real, not to start a sales sequence. The other tools ask for nothing.

No. They stay in your own browser, on your phone. Nothing is sent anywhere unless you ask for something to be emailed to you.

Once a tool has loaded once, yes. Add it to your home screen and it opens like an app, in a basement, in a loft, with no bars.

Because the hours you can invoice are far fewer than the hours you work. Quoting, driving, chasing invoices and paperwork are all unpaid, and your costs have to come out of the billable hours only.

Because a missed call helps neither of us. Book a time and you get a proper fifteen minutes. Send the form and you get a considered reply, rather than thirty seconds squeezed in between jobs.

No. We reply to the form. If you gave a number we might text, because that’s quicker on site, but that’s as far as it goes.

They come to us and stay with us. Not sold, not shared, not added to a mailing list. The privacy page spells out exactly where they’re stored and how to have them deleted.